ISLAMIC MANAGEMENT IN HOTEL INDUSTRY
IQS - ISLAMIC QUALITY STANDARD FOR
HOTEL INDUSTRY
A Shariah Compliance Standard
By Shaya'a OTHMAN, Adviser to UCSC
The
idea of creating Islamic Quality System started in November 2, 2000, when the
Chairman of Institute of Islamic Understanding [IKIM] Tan Sri Ahmad Sarji Abduk
Hamid said in his speech at the opening of an expert consultation to formulate
a quality standard based on the Islamic perspective, at IKIM that “It is hope
that a set of Islamic quality standard, which are accepted and later to be
adopted by Islamic nations, can be formulated”. After 8 years in 2008, I
started my research to formalize this idea, when I was working as a lecturer
and Director of Centre of Excellency in Selangor International Islamic
University College [KUIS], Malaysia. My interest in this research carried on
when I took a new responsibility as Academic Fellow and Executive Director of
Centre of Excellency, at Insaniah College University [INSANIAH], Kedah
Malaysia, beginning 2010.
Not
realizing it, such practices being carried out or put to practices far back in
1996 by Mr. Fadil Akgunduz, the founder and owner of a hotel known today
as Caprice Thermal Caprice, at Didim in Turkey. Ironically I was working too,
with the group as Chief Executive Office, Asia, since 1995. Briefly, since its
operation in 1996 till to date, no-alcohol is served, and all foods are “halal”.
The facilities provided are “Muslims-friendly” such as separate swing pools and
spa for male and female, a mosque with full time Imam to manage and lead the
congregation daily and Friday prayers.
CAPRICE THERMAL PALACE Hotel, Turkey is the first Resort Hotel in the world operating since 1996, operating according to Shariah Compliance.The founder of this Hotel is Mr. Fadil AKGUNDUZ. |
We did research how the west doing their rating for their hotel industry, in Europe, in Australia as well as in United State of America, which are well established and known as “star-rating” in Europe and Australia, and “diamond rating” in United States of America. This “star-rating” was well known worldwide even in Muslim countries.
The ratings or quality standards do not taken into consideration the sensitivities of Muslim community, in other word, the rating systems or quality standards are not “Muslims friendly”. For examples the availability of alcoholic beverages is part of measuring the quality which is not acceptable to Islam. Thus the "star -rating" and " diamond-rating " are not acceptable by Muslim.
The
formulation of this IQS-Islamic Quality Standard For Hotel, while taking the
quality of physical facilities provided by the hotel, and the quality of its
services to the customers, it is also taking into consideration how the hotel
conformed to the Islamic principles such as alcoholic beverage is not available
or served in the hotel premises, and all foods served are “halal”. These basic
requirements under Islamic principles are the perquisites for a hotel to be
considered under IQS-Islamic Quality Standard. Other factors such as separate
summing pools or spa for male and female, Muslims prayer facilities such as
prayer rooms, and mosque are important measurements for IQS- Islamic Quality
Standard.
It
is hope that IQS-Islamic Quality Standard For Hotel, will become useful guide
line for those who wish to become a “Muslim friendly” hotel, and be considered
under various classifications from IQS-1 to the very top of IQS-7 under this IQS-Islamic
Quality Standard classification.
On of the largest University in the world with over 170,000 students in 12 branch campuses and 9 city campuses, all over Malaysia, with over 5000 academicians and University Teknoloji Mara, Malaysia |
I
wish to extend my sincere appreciation to the co-writer Associate Professor
Nor’ain Othman, Deputy Dean [Research & Industry Linkages], Faculty of Hotel
and Tourism Management, Universiti Teknoloji Mara, Malaysia [UiTM] for making
this work possible. My appreciation too, to the technical research team, all
from the same Faculty of Hotel and Tourism Management, Universiti Teknoloji
Mara [UiTM], namely Dr Rozian Mohd Taha, Dr Nor Zuwana Sumarjan, and Dr
Salamiah A. Jamal in helping to conduct the research, and making the
formulation of this IQS-Islamic Quality Standard. A
special thanks to Universal Crescent Standard Centre [UCSC] for adopting and
propagating this IQS-Islamic Quality Standard as their guidelines in awarding
special award to various hotels according to the standard measurement and levels
of classification as spell out in this IQS- Islamic Standard Quality for Hotel.
It
is hope that this IQS- Islamic Quality Standard will become as an alternative
evaluation systems to that of “star-ranking” systems which are being used in
classifying various class of hotel today. It will become useful guide to Muslim
tourists in searching suitable accommodations which are ‘Muslims friendly,
according to the levels of quality which are acceptable.
The
development of IQS-Islamic Quality Standard should not stop at the hotel
Industry only. It should be further developed to include other areas for
examples in Islamic Tourism Industry, Islamic Banking and Finance, Islamic Insurances,
and Islamic Educational Institutions. I believe UCSC can play an important part
to spear ahead this development with the collaboration from universities and
relevant government agencies.
8
October 2012
Assalamualaikum Prof,
ReplyDeleteI am student from UniSZA, Terengganu. Currently, doing a research about Shariah Compliant Hotel so, this IQS very relevant with my study. My question is, where can i get IQS copy? TQ.